SKU: 23269057951

ISO Certification, Coming Of Age

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Description

ISO Certification, Coming Of AgeAn investigation on ISO Standards in the medical device industry, Dr. Arthur J. Ward presents his study of small to medium sized companies and why they have chosen (or not chosen) to be ISO certified. Many of these companies have been trying to determine if the cost and commitment to achieve ISO certification is offset by the benefits that result. Wards study of American companies in this industry indicate there is indeed a perceived value in ISO

An investigation on ISO Standards in the medical device industry, Dr. Arthur J. Ward presents his study of small to medium-sized companies and why they have chosen (or not chosen) to be ISO certified. Many of these companies have been trying to determine if the cost and commitment to achieve ISO certification is offset by the benefits that result. Wards study of American companies in this industry indicate there is indeed a perceived value in ISO certification, whether it is viewed as a requirement to sell in other countries or to improve product quality.

About the Author

Dr. Arthur J. Ward is president of a medical products consulting firm in Florida, where he has lived for over twenty years. He has two advanced degrees: an M.B.A. from Plymouth State University in New Hampshire and a Ph.D. from Kennedy-Western University. Currently a member of the Association for the Advancement of Medical Instrumentation, he and his wife, Christine, have two adult children.

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SKU: 23269057951

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4.7 ★★★★★
Based on 21 reviews
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Verified Purchase
db
Natrona Heights, US
★★★★★ 1
Simplistic and Inappropriate
Format: Paperback
I was hoping this book would provide insights into how to present complex information in a more comprehensible, useful format, using PowerPoint as the tool. Instead, the overall gist of this book is that presentations should be "dumbed down" as much as possible. The theme the author presents is that presentations should be story based. This is reasonable. However, the method the author recommends is that essentially *all* meaningful, complex (or, as the author prefers "boring") content be removed from the presentation. Presentations then become nothing more than catchy headlines and colorful graphics. All content should be in the presenter's notes (not typically to be provided). This is juvenile and useless and frankly reflects a complete lack of understanding of how presentations are made in a complex business environment.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 14, 2007
S
Verified Purchase
SteelBlue
Houston, US
★★★★★ 3
On the right track
Format: Paperback
This book is a good introduction about how to use story-telling techniques in PowerPoint presentations. There are some good ideas here that you won't find in technical manuals. If you don't know film techniques these will be eye-opening. But the book could have been much stronger if it were to push these concepts to the next level. I saw a PowerPoint presentation with Andy Goodman, who teaches more or less the same thing, and his presentation nailed these concepts more cleanly than this book does. But again, this book is definitely worth checking out if you haven't studied storytelling before.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 2, 2005
A
Verified Purchase
An oldd Clancy fan
Dallas, US
★★★★★ 2
Make sure you buy the 2007 edition!!!!
Format: Paperback
I bought the book, enjoyed it and then realized that I hasd purchased the 2005 edfition and not the new 2007 edition. be careful as the new one is much better. Amazon should have made this clear!!!!!!!!!!!!
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Reviewed in the United States on December 8, 2007
W
Verified Purchase
Wade Armstrong
Pawtucket, US
★★★★★ 5
An Essential
Format: Paperback
I've created PowerPoints for executives in major corporations and national non-profits for years now, and this is one of the first books I suggest anyone who needs to create their own PowerPoint look to. Beyond Bullet points is accessable enough that the novice PowerPoint user can understand what's going on and use the lessons in his or her next presentation; it's also detailed and challenging enough that even an old salt like me can find things to learn and do. Don't be another person who stands on stage reading their PowerPoint, and don't let reading your slides distract the audience from your presentation; follow the suggestions in this book and wow your audience.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 3, 2007
C
Verified Purchase
Christopher Bell
West Palm Beach, US
★★★★★ 5
Essential reading for PowerPoint presenters.
Format: Paperback, Format: Paperback
Cliff shows details how to improve our PowerPoint presentations. He gives concrete and simple steps to transform a message into a targeted presentation. All of us have suffered from presenters who went over their allotted time because they had vital information to give us, yet we still didn't know their main point. Many have seen slide decks burdened with dozens of bullet points. Did the volume of points yield more clarity or did they dull our ability to focus on the message? Probably not. Read Cliff's book. Follow his method and you'll be a more effective presenter.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 17, 2011

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