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Description
The Idea Is the Easy Part: Myths and Realities of the Startup World"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards "The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business." Chris Barton, Founder of Shazam, three time entrepreneur, inventor, and tech investor Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story driven
"Innovation & Creativity" winner in the 2023 Porchlight Business Book Awards "The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business." --Chris Barton, Founder of Shazam, three-time entrepreneur, inventor, and tech investor Venture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story-driven compendium of practical and accessible advice for navigating the risky entrepreneurial journey. Part business manual, part memoir, The Idea Is the Easy Part counters widespread myths of failure and success with lessons learned from Dovey's decades of hands-on business experience. Today's renowned businessmen and entrepreneurs, like Elon Musk, Mark Cuban, Peter Thiel, and more can earn celebrity and billionaire status. Our books, movies, and TV shows seem to say that with a big idea and a jazzy elevator pitch, anyone can quickly earn funding for their own startups and achieve massive financial success. In these stories, a brilliant innovation--and the funding you'll easily acquire--are all you need for success. The reality, however, is vastly different. Getting funding is incredibly hard, and success depends on many factors, strategies, and decisions. Between serving as the president of the company that developed the groundbreaking EpiPen, bringing entrepreneurship to a Fortune 500 company as president, working in venture capitalism for several decades, and being involved in the development of nearly 300 startups, Brian Dovey is well acquainted with entrepreneurship--its reality as well as its mythology. In The Idea Is the Easy Part, Dovey debunks common myths about businesses and lays out an enthusiastic but realistic guidebook for aspiring entrepreneurs guiding them with the right growth mindset to make better decisions at every stage of the entrepreneurial process. The Idea Is the Easy Part is a reliable guide to navigating entrepreneurial waters, replacing today's misleading notions with objective and actionable advice.Shipping Notes
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4.1 ★★★★★
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Product Reviews
★★★★★ 2
Flimsy - choose something else
Color: Black
Very flimsy and barely stands up… better options out there.
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Reviewed in the United States on October 11, 2025
★★★★★ 5
Great Dividers
Size: 6 Panel-120"W, Color: Beige
Love these!! Many uses. Simple, nice looking, sturdy overall. Well made.
Bought to divide the unsightly storage area from the calm rest area in the basement.
Also, these worked well for our garage party where the dividers let light and air in, though blocked the view of our party area from the cars driving by.
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Reviewed in the United States on April 14, 2026
★★★★★ 5
Great purchase!
Size: 6 Panel-120"W, Color: Beige
Beautiful. Easy to assemble and sturdy. Material is durable. Best room divider.
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Reviewed in the United States on May 6, 2026
★★★★★ 5
Just what I needed
Size: 4 Panel-136"W, Color: Black
I have a one bedroom apt and my son stays with me half the time. He has an air mattress in the living room until I can afford a 2 bedroom. But he’s in his early teens and needs privacy. I bought this after looking online at may of these. I’m so glad I went with this one. It covers his air mattress 3/4 of the way around and now he has his own little nook. I also gave him some led lamps and he might it like his own little nightclub. He LOVES it. And now he’s excited to be in his space. The quality is so good and there’s no see through, no gaps, it’s perfect.
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Reviewed in the United States on March 24, 2026
★★★★★ 4
Instructions could be clearer, but assembles well and is sturdy
Size: 3 Panel-102"W, Color: Black
The only reason for the lack of a star is the iffy instructions. There are a few different washers and the instructions could make the difference a LOT easier to understand and thereby reduce the need to re-do things. Other than that, the panels were easy to assemble and the parts fit well together. I was able to disassemble the screens and store them for a future use, which is nice. One caution - the feet that make the panels stand up will likely be a trip hazard, so be sure to plan the location for this device carefully.
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Reviewed in the United States on September 8, 2025
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