Несвідомий брендинг. Як нейробіологія може посилити (та надихнути) маркетинг. Unconscious Branding.How Neurobiology Can Empower (And Inspire) Marketing
SKU: 66936400045

Несвідомий брендинг. Як нейробіологія може посилити (та надихнути) маркетинг. Unconscious Branding.How Neurobiology Can Empower (And Inspire) Marketing

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Несвідомий брендинг. Як нейробіологія може посилити (та надихнути) маркетинг. Unconscious Branding.How Neurobiology Can Empower (And Inspire) Marketing. ( ) . Unconscious Branding. How Neurobiology Can Empower (And Inspire) Marketing : , , , . . , . ? ? , ? . . , , , . , . , , . ' ' , , . SPECIFICATIONS: Author: Douglas Van Praet Publisher: Language: Ukrainian Publication Date: 2020 Number of pages: 304 pst Format: Hardcover Width: 170 mm 6,7' Height: 240 mm 9,4' Weight: 430 g ISBN: 9786170961587

Несвідомий брендинг. Як нейробіологія може посилити (та надихнути) маркетинг. Unconscious Branding.How Neurobiology Can Empower (And Inspire) Marketing

Упродовж усього життя нас оточують бренди: одяг, їжа, розваги, всесвітньо відомі імена. Їх усіх об’єднує одне — вони хочуть нам сподобатися. І багатьом це вдається настільки, що ми не уявляємо свого повсякдення без них. Але як? Який секрет успіху тих чи інших брендів? Чому хтось водномить досягає успіху і злітає на вершину популярності, а інші компанії в той же час втрачають усе через один необдуманий маркетинговий крок? Відповідь криється в людській підсвідомості.

Несвідомий брендинг — ось сфера багаторічних досліджень Дугласа ван Праєта. Книжка буде цікавою як людям, зайнятим у сфері маркетингу, так і покупцям, до яких ми з вами належимо. Автор не претендує на новизну пропонованого матеріалу, про що прямо і говорить. У книжці є багато посилань на різні джерела, які стосуються як маркетингу, так і нейробіології. Із 'Несвідомого брендингу' ви дізнаєтеся, як наше прагнення до соціалізації та визнання впливає на кожен найменший вибір тоді, коли ми самі цього не усвідомлюємо.

SPECIFICATIONS:

Author:Douglas Van Praet - Дуглас Ван Праєт

Publisher:Фабула

Language:Ukrainian/Українська

Publication Date:2020

Number of pages:304 pst

Format:Hardcover

Width:170 mm / 6,7'

Height:240 mm / 9,4'

Weight:430 g

ISBN:9786170961587

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SKU: 66936400045

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Joy
Belleville, US
★★★★★ 5
Build w/ a Friend, and BYOL (Bring Your Own Level)
Size: 4-tier, Style: wall mount&floor mount
Definitely a two-person job. Not because it's heavy, but a little awkward at first. I installed the first bracket, and my 12 yo assisted. Then, she hung the second bracket, and I assisted. Have a level handy. I didn't want to roll the dice and allow her to hang from the bracket, but it seems super-strong. We hung the brackets 32" apart, and 6" overhang, i.e. 48" x 12" laminate shelves. Gorgeous.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 12, 2025
S
Verified Purchase
Starling Bissette
New York, US
★★★★★ 5
Nice, sturdy kit...would buy again!
Size: 4-tier, Style: wall mount&floor mount, Size: 4-tier, Style: wall mount&floor mount
Purchasing this kit instead of each piece of pipe and fittings required was a no-brainer. It was especially easy because all pieces are prepainted. It went together with ease. Mounting was simple with planning, measurements, and a level. *Note* I purchase the pine stair treads from Home Depot that are 1" thick and then chemically aged them before adding polycrylic. It is cheaper than plywood and shelving boards, and a full 1" thick rather than 1x12 shelving.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on February 28, 2021
T
Verified Purchase
Tei
Carnegie, US
★★★★★ 5
Looks amazing!
Size: 4-tier, Style: wall mount&floor mount, Size: 4-tier, Style: wall mount&floor mount
Very straight forward to build. Mine was not hard but to a bit more effort because my ceiling is at an angle so I had to get a little creative. I cut a piece of wood and placed it between the ceiling and one of the arms for it to be even. It’s also not completely even cause I didn’t have a long level but still looks amazing.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 12, 2023
J
Verified Purchase
Joyce Baker
Port Orchard, US
★★★★★ 5
Well made solid shelves
Size: 42 inch 2 Tier
Look exactly like picture. Very well made and easy to assemble!
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Reviewed in the United States on May 3, 2026
Y
Verified Purchase
Yvette
Cuba, US
★★★★★ 5
Very easy to put up and assemble!
Size: 48 inch 3 Tier, Size: 48 inch 3 Tier
We were looking for a nice shelf over our coffee bar, and this industrial pipe shelf was perfect! This was very easy to assemble! Simply put in your anchors and screw in the bases! We ordered the three tier shelf but only needed two, and it was very easy to make that adjustment! I loved that this was solid wood shelving rather than particle board.
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Reviewed in the United States on May 9, 2026

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