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Description
The Influencer IndustryCondition: BRAND NEW ISBN: 9780691255156 Year: 2023 Publisher: Princeton University Press Description: A critical history of the social media influencers rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great
Condition: BRAND NEWISBN: 9780691255156
Year: 2023
Publisher: Princeton University Press
Description:
A critical history of the social media influencer’s rise to global prominence
Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other.
Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs.
The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as 'real' are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.
'A penetrating, well-considered look behind the polished scenes of the influencer industry.' — Kirkus
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★★★★★ 4
I Love the collar
Color: Black, White, Navy Blue, Wine Red, Size: Large
Great T-shirt. I can wear this casually with jeans or with a sports coat. The fabric is soft. There is no label in the collar, so you can wear it however you want.
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Reviewed in the United States on May 29, 2026
★★★★★ 3
NOT a compression shirt
Color: Black, White, Navy Blue, Wine Red, Size: Large
These are well made with good quality material but are not what I was expecting given the picture. I am an XL and ordered a L because I wanted them to be tight (which they are not.) I decided not to return them because they are good shirts with a reasonable fit, but be advised these are not compression shirts.
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Reviewed in the United States on May 5, 2026
★★★★★ 5
Ficerd high neck tee / I highly recommend...
Color: Black, White, Dark Gray, Light Gray, Size: Large
Great fit...
Comfortable!
Didn't shrink in the washer!!
Didn't wrinkle up in the dryer!!!
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Reviewed in the United States on April 16, 2026
★★★★★ 5
Perfect for business casual
Color: Black, Light Gray, White, Brown, Size: Medium
Solid color shirts, cooling cloth as well. Great dinner or occasion shirt!
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Reviewed in the United States on April 15, 2026
★★★★★ 5
Soft partial cotton t shirts
Color: Black, White, Dark Gray, Light Gray, Size: X-Large
Nice soft t shirts
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Reviewed in the United States on May 31, 2026